Search engines take information from the words typed and searched by a user and locate the most relevant sites using those keywords. If you are engaging in SEO for your business, your website will make it to the top of the page rankings. By investing in this online marketing strategy, your business will gain more exposure each day and as a result, you will also be gaining more visitors and new customers. If you are interested in reaching more potential customers, then your business definitely needs to have an SEO strategy in place. SEO remains to be one of the most important components of any website’s branding efforts and online presence.
- On-Page SEO – It refers to how well the content of your website is presented to search engines. This type of SEO will put your site on the search results list for a given keyword search and this can usually be quickly improved. It is usually taken care of first because it is faster to do than off-page SEO and provides almost immediate results.
- Off-Page SEO – It refers to the authority of your website on the internet. This can be determined by what other websites say about your site. This type of SEO is mainly about getting your site to the top of the search engine results list. Off-page SEO usually takes more time to improve.
Google Analytics is one of the most important tools for analyzing and monitoring traffic on your website. It gives you complete information about who is visiting your site, how they are getting to your site, and what they are looking for. You can even track down exit pages, to give you more insight on to what you need to improve. Any business that wants their business to grow and develop on the internet should definitely use Google Analytics.
When it comes to SEO and Google Analytics, Webbum is fully equipped with everything needed to provide your business a successful online presence. With our SEO and Google Analytics services package, you’ll be able to gain more traffic and monitor your website with ease at the same time which are very important for the growth and development of your business. As a result, you’ll have higher chances of turning prospective customers into paying clients thus, increase your sales and returns on investment.